Kirk Launches Farco Promotion in May Pen

After months of battling a rat-infestation, residents of May Pen were pleasantly surprised when the Farco branded team from Kirk Distributors drove into town. With a promotion fittingly titled, ‘Farco Takes Over May Pen’, the team of over 35 persons fanned out across the town to educate consumers about how to use Farco insecticide and rodenticide products.

The centre of attraction was a Farco branded tent in the middle of the town square where passers – by could get more information about the usage of the Farco products, and answer product-related questions to win Farco premiums. They also enjoyed the musical entertainment and spot prizes.

Small Farco teams were also assigned to different areas in and around Main Street, Manchester Avenue and the surrounding areas, including the market, arcade and various business establishments. They handed out samples of Farco Wax Block and shared information with proprietors and consumers on proper baiting of their business premises and homes, as well as tips on how to avoid pest infestations.

These efforts were supplemented by in-store promotions in several major stores, where cashiers and floor staff were also branded in Farco shirts for the day.

Product Manager Sherine Hemmings La’Mont was quick to point out that it was not all just hype, as the Farco products had already been proven effective in the fight against the May Pen rodents. She explained that the Farco team had earlier approached the May Pen Parish Council to test some of its baits within some of the infested public areas over a two week period.

“During this time span, the Farco brand was being compared to a generic brand supplied by the Clarendon Health Department”, she explained. “The results revealed that the Farco brand was not only effective but it was more ideal because when rodents died from consuming the Farco baits, they did not carry the usual unpleasant odour. Based on these results the May Pen Parish Council offered its support in the brand’s initiative to educate the proprietors and residents of May Pen about its effectiveness.”